Clients: The Breakdown
June 10, 2008
I am going to break down how to reach new clients from all races, ages, and gender - male or female, and how to also work with old and new ones, in a simple way for you to understand,.
Clients are found in so many places close to us and we don’t even realize it as barbers. Some of the places are: colleges, train stations, laundry-mats, shopping malls, grocery stores, churches, clubs, food spots, parks and just about every other place you can think of. Someone waiting down the street is a potential client. If we as barbers think like this on a regular basis and promote daily, everywhere we go, we will be very successful.
In addition to promoting yourself at local community spots, try to outreach to people from corporate offices to become your clients. They will continue to support you once they know the service is good. Many offices have large amounts of people and you can give them group rates to increase your income quickly.
Going out to photo shoots and cutting hair on a movie or music set can also become very profitable. If you land these kind of jobs, make sure you are humble and show appreciation for being selected to cut someone who is famous. Once you get in good with the music and movie industry, they will continue to use your services as a barber.
Clients are the ones who pay our bills and must be given respect. They can be difficult at times, but barbers must have patience with each and every person that comes to them for a haircut. Never get into arguments or be rude to your clients because that is a sure way to lose them. Even if the client is wrong, try to bring humor to the situation so your co-workers will see that you are handling things well, and clients waiting to get haircuts will see that you are professional and respectful.
Clients can do many things for you to help increase your income, including referring their friends and family to you. Become their friend and they will be there for you in a time of need. They will tip better and may even give you Christmas and birthday presents.
Remember to always work hard, be humble and stay on your promoting hustle.
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